![]() ![]() What’s great about sponsorships is that not only does it help with franchise marketing it also helps build brand equity along with your franchise’s SEO should the sponsorship include a link. On the franchise development marketing side, think about targeting business and entrepreneurial focused sponsorship opportunities in local areas that you want to expand into. Sponsorshipsĭepending on the opportunity, sponsorship can help with both operational marketing and franchise development marketing. The advantage of working with brokers is that they help you with your vetting process to make sure that you’re only speaking with potential franchisees that are qualified. Working with franchise brokers such as the ones in the Franchise Broker Association is a great way to quickly expand your reach when it comes to acquiring new franchisees. It allows you to gain credibility when compared to other franchises that aren’t apart of it and provide you with helpful educational and professional development resources such as webinars, seminars and conferences. Associationsīy partnering with associations such as the International Franchise Association and the Canadian Franchise Association helps you on multiple fronts. That way you can not only does this allow you to continue to nurture hits person into a franchisee but, also helps you keep track of the effectiveness of each trade show that you attend. When attending be sure not to sure pass out business cards and sales material but, collect email addresses and contact information as well. Trade ShowsĪttending trade shows, whether they are specifically franchise focused trade shows or industry specific events, they are are a great way to get in front of and interact with people who may end up being future franchisees. That means instead of using a shotgun pray and spray strategy, use a laser focused approach targeting potential franchisees that fit your criteria and using tools such as call tracking technology to keep track of response rates. Like any marketing channel, it should be meticulously planned and closely tracked. Yes, direct mail still works and it can be used to grow your franchise. Facebook is a perfect example of a social network that allows you to use laser focused targeting to show your ads to the right people at the right time. Layered on top of a display network such as Google’s display network, which reaches 90% of internet users, can turn your PPC campaign into a lead generation machine.ĭon’t just rely on Google’s AdWords network to drive results but, invest in social media advertising as well. Using search engine networks such as Google AdWords and Bing, you are able to target people at every stage of their research process when looking for a franchise to invest in. Getting in front of the right person at the right time in front of your competitors is important, especially when the stakes are as big as they are with potential franchisees and that is exactly what PPC advertising allows you to do. Optimizing and ranking for the correct keyword can be the difference between a steady flow of leads and no visitors. This is where search engine optimization comes into your franchise development marketing strategy. With just over 3.5 billion searches per day, Google is relied on by many to find the right answers to their questions. ![]() Being active and interacting with your audiences on a personal and in a non-sales focused way will help build your reach and ultimately your franchisee pipeline. As of 2017, Facebook has over 2 billion monthly active users and while smaller but, still important LinkedIn has 10 million monthly active users. It’s important to go where your customers, or in this case franchisees, and social media is where many spend their time. A site that is well designed and easy to browse on any type of device (desktop, tablet, mobile).Various points of conversion to gather an email address.Trust builders on why someone should become a franchisee.Educational content on what it means to own one of your franchises.When it comes to franchise development marketing your website move would be franchisees through the AIDA funnel. ![]() Your website is a 24/7 salesperson that helps both end customers and potential franchisees discover your franchise, learn more about what you do and become a paying customer. Below are some channels that you should be exploring when creating your franchise marketing plan: Website ![]()
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