To me, this shows that Divergent Media is getting on board with the idea of a unified encoder that can do just about everything, as opposed to multiple specialized encoding softwares for certain media types. They've even gone so far as to cannibalize one of their other popular apps (ClipWrap) in order to bring that functionality into EditReady. Though the feature set and compatibility was somewhat limited when EditReady launched roughly a year ago, the Divergent Media developers have shown that they're all-in when it comes to making EditReady the fastest, simplest, and most comprehensive media management solution out there for people who transcode lots of footage and deal with extensive metadata and color management.
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